Digital Transformation, what is it about? As supposed to what most people think, digital transformation is not a technology issue. It’s not about cleaning up IT legacy; this transformation is necessary to reshape every aspect of a business so it can deal with the volatile digital developments. Digital is deeply rooted; in culture, governance, operations, workforce skills, product usage, distribution and so on. Most of all, the customer experience is at the heart of digital transformation. How do you keep up with changing business environments brought about by the changing customer demand and the accelerating technology developments?