In today’s dynamic business environment, every organisation must continuously change to stay competitive. How do you maintain the advantage on your competitors? If you can’t make it as a market leader, make sure you at least stay on par with competitors. How? It starts by thinking tactically and strategically from an innovative angle. You are never alone in an ecosystem. Competitors, customers, suppliers, employees and other stakeholders, they are all influenced by the way you act and the other way around. The dynamics of the environment that surrounds your business should be defining how you set up your processes. This ecosystem requires you to clearly position yourself. As an innovative business you should outline who you want to be and define how leading you want your role to be in the market. Looking at the innovation culture you want to build, what place in the ecosystem will suit your business best?