As many people know, I’m intrigued by innovation and disruption. Therefore I’m curious about everything that has even the slightest opportunity to disrupt. So, while monitoring all kinds of trends, I often try to figure out what new stuff might do or change in different industries. But also what issues they will raise. This past year I’ve been checking out bluetooth beacon technology, just to see what it does in several markets. Although the figure of devises that have bluetooth enabled by default is only 40% in America and 43% in the Netherlands, an interference with market adoption, beacon technology could be a future game changer.