Technological developments, the holy grail of flourishing opportunities and major challenges. Disruptive brands in the consumer market like Uber, Airbnb, Spotify, Apple and Google bring change at lightning speed. Many consumers experience all kinds of changes – barring they consider it to be advantages or not – this reflects on the business world. How is technology changing social interaction? The way we maintain relationships and collaborate is influencing contractual relations and as a result the outcome of contracts. Contract management, especially the psychological contract, is defining the quality of a brand ecosystem.