Two years ago I wrote an article about how robotics would help humans to focus on what is really important, for them and for the organisations they work for. Today the adoption of robotics is hot topic, and I expect it to turn the world as we know it upside down. Robotic process automation (RPA) is increasingly becoming an integral part of the digital transformation. The role of humans will shift more towards lucrative activities, like analysis, assessments and decision-making, while virtual robots will take over the boring repetitive tasks. Future business success starts by embracing this change of roles.