Gaining competitive advantage without using the latest technologies is almost impossible. That makes digital transformation critical for companies to survive the next decade. The never-ending developments in technology provide even small companies or start-ups with endless possibilities to scale products or solutions that address high-demanding customer needs. A reason for legacy companies to speed up their digital transformation, enabling them to handle data smartly and recover their competitive edge. How is automation going to facilitate just that?
Overcoming the gap between IT and business
It is hard to serve customers in a rapidly changing competitive landscape. New technologies and are the pivot of agility, scalability and customer experience. These days, every company is a technology company. The challenge for businesses is to recognise potential value propositions that spring from the arrival of emerging technologies. The trick is to identify opportunities before digital-native start-ups disrupt the market. Unfortunately, in many organisations legacy prevails over capital-intensive investments. This is how organisations outgrow their competitive benefits.
Digital transformation (DX) is a struggle, no doubt about that. Budget dilemma’s and the gap between business and IT are the main reasons organisations do not seem to get their transformation up to full speed. But not making it a priority, is not going to take away the urgency.