Big data has been hot topic for a while now. Still, many organisations are behind when it comes to the optimal usage of business intelligence (BI). It’s often used on a low-key basis, because organisations are often reluctant in investing in the right tools and skills. The right interpretation of data can mitigate risks and deliver opportunities. Not only the lack of knowledge on management level, but also the bias on data IT departments have to deal with limits organisations in answering to market demand. In 2018 it’s time for organisations to move over to a next level if they want to avoid complete disruption by competitors. What are the trends to follow and to incorporate in the BI strategy for next year, thus most likely to invest in?