Technology is taking every business on a life-changing grand tour. Customers become more demanding every day. Due to increasing knowledge on how technology can unleash possibilities they force businesses to rethink their product or service offering. Business models, operational models and internal processes all need to change to keep up with the pace of customer demands. How can marketing automation contribute to that and get internal and external stakeholders to adopt new solutions?
Forget the gigs, and the sharing, and the demand. What we are really talking about is freedom. Why not embracing a new name for the budding global economy fueled by independent contract work? Let’s call it ‘the Freedom Economy’. The freedom to work on what you want to work on, for whomever you want to work for, with a team of your choosing, on the hours that you select. That is the freedom we seek in the Freedom Economy. Looking at our work life, isn’t that what we all want?
In this second edition of ‘hot or not’ I’m discussing the gig economy. I was triggered by a few articles I stumbled upon last week. Although gig economy and portfolio working is still immature, it could be the future of labour market. Technology is empowering an on demand talent market, the millennial generation is leaving behind the nine-to-five workday and financial pressure is causing organisations to think differently about resource allocation. An interesting development I find both promising and challenging at the same time for the future of the labour market and HR.