Technology is taking every business on a life-changing grand tour. Customers become more demanding every day. Due to increasing knowledge on how technology can unleash possibilities they force businesses to rethink their product or service offering. Business models, operational models and internal processes all need to change to keep up with the pace of customer demands. How can marketing automation contribute to that and get internal and external stakeholders to adopt new solutions?
Thorough planning versus flexibility. Can these business drivers join forces? Agile appears to be winning the battle of application development. The adoption of this method has been increasing vigorously this last decade. Companies are even using similar methods to carry out other – not tech related – projects. So, flexibility it is?
Dealing with change and continuous improvement requires a revolving innovation cycle. How you approach the rise of innovation is crucial to the success and even the survival probability of a business. Customers lay down the law when it comes to products and services; a dominant factor that should weigh with your innovation processes. In what setup could you best unlock innovation?
Is IoT a ‘wanna-have’ or a must-have? More and more devices are connected to the Internet. Within a household often several devices have a connection: smartphone, tablet, TV, computers and thermostats for instance. This technology phenomenon is called the Internet of Things (IoT). Every day processing becomes more intelligent and every day communication becomes more informative than ever. On the one hand there are devices that can detect better, communicate better and be used for useful applications. On the other hand, small sensors can be added to virtually any object. These developments combined provide real time data that can be turned into useful information in ways we have never imagined before. Is your organisation ready?
Digital Transformation, what is it about? As supposed to what most people think, digital transformation is not a technology issue. It’s not about cleaning up IT legacy; this transformation is necessary to reshape every aspect of a business so it can deal with the volatile digital developments. Digital is deeply rooted; in culture, governance, operations, workforce skills, product usage, distribution and so on. Most of all, the customer experience is at the heart of digital transformation. How do you keep up with changing business environments brought about by the changing customer demand and the accelerating technology developments?