Technology is taking every business on a life-changing grand tour. Customers become more demanding every day. Due to increasing knowledge on how technology can unleash possibilities they force businesses to rethink their product or service offering. Business models, operational models and internal processes all need to change to keep up with the pace of customer demands. How can marketing automation contribute to that and get internal and external stakeholders to adopt new solutions?
How we will move (stuff) around in the future – the second of a two part series covering the future of transport, logistics and planning.
Can you imagine that people used to move around with horse and carriage nowadays? That was only a few decades ago, but a huge difference compared with the current transport systems. Then, it shouldn’t be really hard to imagine that travelling via a pod-like vehicle in a vacuum through immense pipelines in the near future is not science fiction. Or that our packages will be dropped off by autonomous drones. In the first part I shared my vision on the changes technology will inflict in transport and how that may impact society incredibly. Let’s see how that translates in actual devices, vehicles and concepts.
This is the first of a two part series covering the future of transport, logistics and planning.
The changes technology will inflict in transport may be the most impactful society will ever experience. This transformation is enabled by technology, but mainly driven by the environmental and societal urgency. Take for instance our energy sources. Fossil fuels are currently the primary source of energy and we are running out. A quest for more sustainable ways of transportation is inevitable. The overpopulation of cities is another example, caused by longevity and the rural-to-urban migration of people. If we continue to be diligent, transport, logistics and planning industries might just save this overpopulated world from environmental pollution, depletion and urban discomfort; we’ll save it by disruption.
Thorough planning versus flexibility. Can these business drivers join forces? Agile appears to be winning the battle of application development. The adoption of this method has been increasing vigorously this last decade. Companies are even using similar methods to carry out other – not tech related – projects. So, flexibility it is?
Emerging digital technologies an business models keep on bringing us a colourful palette of possibilities. When you want to take a business to the next level, digital transformation might offer you the opportunities that will get you there. Take for example the cloud and business intelligence. The cloud looks like the ideal platform for processing data. Does this mean all organisations need to hop on and float along?