Gaining competitive advantage without using the latest technologies is almost impossible. That makes digital transformation critical for companies to survive the next decade. The never-ending developments in technology provide even small companies or start-ups with endless possibilities to scale products or solutions that address high-demanding customer needs. A reason for legacy companies to speed up their digital transformation, enabling them to handle data smartly and recover their competitive edge. How is automation going to facilitate just that?
Digital transformation (DX) means reshaping every aspect of a business, in order to deal with volatile developments in the market. That transformation is rooted in culture, governance, operations, workforce skills, and so on. Although a successful transformation does not evolve around technology only, the digital journey is inevitable driven by technology. As many organisations are struggling, IT legacy keeps on hampering their digital transformation. At the Gartner Symposium 2018 in Barcelona I will be hosting a keynote, speaking about the strongest link that can simplify and boost DX.
Overcoming the gap between IT and business
It is hard to serve customers in a rapidly changing competitive landscape. New technologies and are the pivot of agility, scalability and customer experience. These days, every company is a technology company. The challenge for businesses is to recognise potential value propositions that spring from the arrival of emerging technologies. The trick is to identify opportunities before digital-native start-ups disrupt the market. Unfortunately, in many organisations legacy prevails over capital-intensive investments. This is how organisations outgrow their competitive benefits.
Digital transformation (DX) is a struggle, no doubt about that. Budget dilemma’s and the gap between business and IT are the main reasons organisations do not seem to get their transformation up to full speed. But not making it a priority, is not going to take away the urgency.
Two years ago I wrote an article about how robotics would help humans to focus on what is really important, for them and for the organisations they work for. Today the adoption of robotics is hot topic, and I expect it to turn the world as we know it upside down. Robotic process automation (RPA) is increasingly becoming an integral part of the digital transformation. The role of humans will shift more towards lucrative activities, like analysis, assessments and decision-making, while virtual robots will take over the boring repetitive tasks. Future business success starts by embracing this change of roles.