Automation and robotics create great opportunities, but Human Resources (HR) needs to engage in a much more active conversation within their own organisation. It is not interesting to see automation as a cost issue, rather focus on improving your service and customer experience. In a Dutch article I elaborate on the fact that practically no one is actively asking what work will look like and which skills sets will be important for employees. Organisations should proactively approach people with this line of questioning. Line management is opportunistic, and especially concerned with the short-term result. It is crucial for HR to take the lead in the ‘future of work’ discussion.
In this second edition of ‘hot or not’ I’m discussing the gig economy. I was triggered by a few articles I stumbled upon last week. Although gig economy and portfolio working is still immature, it could be the future of labour market. Technology is empowering an on demand talent market, the millennial generation is leaving behind the nine-to-five workday and financial pressure is causing organisations to think differently about resource allocation. An interesting development I find both promising and challenging at the same time for the future of the labour market and HR.
When we think of our (potential) customers, especially about how we want to reach them, we right away start to think on marketing level. We contemplate about how we can steer our identity in a way it can influence our image and our reputation positively. We have ideas about our brand: who are we, who we want to be and how we want people to perceive us. We directly connect this with the changes our company culture needs, so it can help us shape the company we wished for. A distinct marketing plan will put all sorts of processes in motion that creates all this. Or at least, we aim for it. Now visualise replacing customers for employees in this situation.
In my opinion there is a subtle, but significant difference between innovative companies and agile companies. I consider agile to be a more robust survival strategy than innovation. If you want to be able to adapt to both strategies, either separately or at the same time, you really need to understand that there is a clear distinction. Because of the decision support on these matters, I think the scout is on the rise again. Let me explain. First, what does scouting actually mean? Second, how can it benefit your ecosystem? And third, how are agility and innovation related in this context?
We all know the industrial-era has shifted to a knowledge era. So, why do a lot of organisations still behave in the old fashion way? These days we are living in a more volatile society with an almost unpredictable economy. Still organisations are producing and delivering according their good old business model. This is reality: networking capability, software systems that have little supply chain to manage, and global open source platforms innovating around customer problems in real time. Traditional business models are becoming more and more ineffective at driving business results. Why has the greater part not followed the transition yet?