Recruitment becomes a marketing stunt

Recruitment is a Marketing stunt

When we think of our (potential) customers, especially about how we want to reach them, we right away start to think on marketing level. We contemplate about how we can steer our identity in a way it can influence our image and our reputation positively. We have ideas about our brand: who are we, who we want to be and how we want people to perceive us. We directly connect this with the changes our company culture needs, so it can help us shape the company we wished for. A distinct marketing plan will put all sorts of processes in motion that creates all this. Or at least, we aim for it. Now visualise replacing customers for employees in this situation.

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This technology era needs leaders that fail

Leaders need to try (,fail and learn)

95 % of everything changes. Constantly. What is the most fundamental change of this decade? Probably the blurring lines between functional and theoretical technology. A lot of theories that seemed unattainable in the past, are now being developed into – sometimes astonishing – functional designs, smart solutions. The transition time between theory and real life applications is becoming shorter. Our ecosystems are more or less enforcing this evolution to take place and society seems to quickly adopt the new developments that this evolution brings along. But are we able to live up to that accelerating cycle? Will the human capital of our businesses be up to speed in time? No, at this point not yet. We need to drastically modernise our education system, that incorporates the societal and entrepreneurial consequences of this technology era. After all, if the future is about talent, the battlefield will be the schools and universities.

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